Toyota Motor Corporation (TMC) has positioned a plug-in hybrid vehicle (PHV) as the ideal environmentally-considerate vehicle best suited for widespread use given its responses to the diversification of energy sources at present.
The PRIUS PLUG-IN HYBRID Concept is the first Toyota vehicle brand that uses a lithium-ion battery as the drive battery. It is a PHV concept model that can be charged from an external power source such as household electricity.

Developed locally by Toyota Style Australia, the HC-CV (Hybrid Camry Concept Vehicle) had its world premiere ahead of the 2009 Melbourne International Motor Show.

The unveiling of the concept car marks the start of a 12-month countdown to the launch of Australia’s first locally produced hybrid car, based on the best-selling Camry sedan.

Toyota Australia president and chief executive officer Max Yasuda said the concept car was the most important vehicle on the company’s motor show stand.
“The startling paintwork, dramatic lines and sporty appearance of this concept car convey the excitement and passion in our company to produce Australia’s first hybrid car,” Mr Yasuda said.

Toyota Motor Sales (TMS), U.S.A.,Inc. today announced that it will display the Toyota FT-EV concept on opening Media Day at the North American International Auto Show (NAIAS), confirming its plan to launch an urban commuter battery-electric vehicle (BEV) by 2012. This announcement, coupled with its compressed natural gas powered Camry Hybrid concept display at the 2008 Los Angeles Auto Show, signal Toyota’s intention to broaden the scope of its advanced alternative-fuel vehicle development.