In an effort to gain more mainstream exposure for the LF-A, Lexus has released the first commercial of the new supercar. In a nutshell, the ad highlights the engineering and racing exploits of the LF-A, a car that the company has described as a car for “emotional sports”.

The voice-over is in Japanese so we couldn’t quite figure out what he was saying. Nevertheless, the photos and the video clips pretty much summed up what the commercial is trying to relay.

Needless to say, the commercial’s treatment was pretty impressive and one particular – the one where the LF-A was taking a hot lap at the Fuji Racing Speedway with Mt. Fuji in the backdrop – was equally top-notch, at least as far as were concerned.

Lexus has introduced an all-new, second-generation GX 460 luxury utility vehicle for 2010 that is more powerful, more efficient, quieter and more luxurious than the GX 470 model it replaces. The 2010 GX 460 achieves all of these significant developments while its 10 standard airbags and the available Pre-Collision System help enhance safety.

Positioned between the brand’s LX 570 premium luxury utility vehicle and unibody-based RX models, the 2010 GX 460 combines “right sized” midsize packaging with family-friendly comfort and premium craftsmanship. The GX 460 has a standard seven-passenger configuration. Once again built with rugged body-on-frame construction, the 2010 GX 460 is also equipped with full-time four-wheel drive and the advanced Kinetic Dynamic Suspension System (KDSS) to help provide both exceptional on-road ride and handling and true off-road capability.

The 2010 Lexus GX 460 is powered by an all-new 4.6-liter V8 that is both more powerful and more efficient than the 4.7-liter V8 it replaces. The new engine produces 301 horsepower and 329 lb.-ft. of peak torque, and is teamed to a new six-speed automatic transmission with sequential shift. Combined city/highway fuel economy is improved by 13 percent to an EPA-estimated 17 mpg (vs. 15 mpg in the 2009 GX 470) — better than other V8 luxury utility vehicles and competitive with some six-cylinder models. The GX 460 has an EPA-estimated 15 mpg city and 20 mpg highway.

New 2010 Lexus SC 430 use the high technology for driving experience. This 2010 Lexus SC 430 also use the audio package of features with USB connectivity, auxiliary audio input. With 18” wheels and V8 engine, this 2010 Lexus SC 430 just need 5.8 seconds 0-100 km/h.

Lexus adds interior technology and exterior enhancements to the 2010 Lexus SC 430, the pioneer of the retractable hardtop in the prestige luxury segment. To build on the driving experience, the 2010 SC is now equipped with an updated Lexus Navigation System and Mark Levinson® Premium Audio System. The enhanced audio package now features iPod®/USB connectivity, auxiliary audio input, Bluetooth® hands free phone and music streaming capabilities, and an available XM® satellite radio receiver (complimentary 90-day trial subscription). On the exterior, the 2010 SC is now outfitted with 18-inch six-spoke wheels with a dark finish, side mirrors with integrated puddle lamps, and Costa Azul Mica is a newly available exterior color.

The second customized Lexus to be presented by Toyota Racing Development at SEMA Show is a GS 350 sedan with F-Sport package. The customization program includes an F-Sport lowering spring set and F-Sport performance brakes to increase the car’s performance.

On the exterior a four-piece ground effects kit and grille insert by Five Axis and a three-stage Vibrance Orange Glow candy paint job. The car sits on F-Sport 19-inch forged aluminum wheels with Yokohama Advan Sport Ultra-high Performance tires.

Toyota Racing Development (TRD) pushed their GS 350 to the limits, loading it up with virtually every F-SportTM performance accessory available, including an F-Sport lowering spring set and F-Sport performance brakes. Also featured: a four-piece ground effects kit and grille insert by Five Axis and a three-stage Vibrance Orange Glow candy paint job to match their IS C F-Sport.

How does a Lexus IS300 with $100,000 invested in it look like? Like this one! David Huang is the proud owner on this IS 1000 sports car and will show it to the rest of the world at SEMA Show.

As you might have guessed (from its name), the car develops a total of 1000 hp. It is painted in a custom color-shift Midnight Purple paint and sits on 20″ VS-XX anodized-chrome with BF Goodrich KDW/TA tires.

David Huang invested over $100,000 in his IS 300 and it shows. Dubbed the “IS 1000,” this Lexus SEMA Showcase winner features an estimated 1,000-horsepower engine, custom color-shift Midnight Purple paint, custom body and frame work and custom suspension.

Maybe the most aggressive customized Lexus IS 350C to be presented at SEMA Show comes from 0-60 Magazine and Design Craft Fabrication. Painted in white, the 0-60 Magazine’s IS Coupe features a new Greedy Performance exhaust system, engine management computer and gauges.

Its sporty appearance is being accentuated by acing wheels with Continental Performance tires, Brembo brakes with custom front and rear Big Brake kit and KW coilover suspension system.

This isn’t your average IS Convertible. It’s 0-60 Magazine’s IS Coupe, a more aggressive, performance-enhanced luxury two-door.

The automaker Toyota is well known for making extremely economical models and their proven reliability, however the Japanese car builder is also known for something completely different, something a little faster. TRD or Toyota Racing Development as it is known is responsible for the automobile manufacturer’s racing efforts ranging from NASCAR to SuperGT, but that is not all, because TRD is preparing a special edition Lexus IS C for the SEMA Show in Las Vegas sporting an F-Sport package for the open air IS. The TRD IS C makes the most of a ground effects kit from Five Axis Design and is covered in eye catching Vibrance Orange Glow candy paint.

The modified IS C sits on a set of F-Sport ten spoke forged aluminum alloys measuring 19 inches in diameter and wrapped with sticky Michelin Pilot Sport tires as well as Lexus’s F-Sport performance front and rear brake upgrade kit, F-Sport lowering kit consisting of new shocks and springs as well as a set of sway bars to make the factory tuned drop top IS handle as good as it looks.