Archive for the ‘BMW’ category
Video: BMW’s ’hairdo test’ with model Sylvie van der Vaart
PRESS RELEASE
Hairdo test in the new BMW wind tunnel.The new BMW wind tunnel in the north of Munich:
a place that can even surprise the much-travelled Sylvie van der Vaart.
She sits in a 1987 open-top BMW 3 Series Convertible, authentically dressed in an eighties-style Bordeaux-coloured dress, her hair down and put into perfect shape by a hair specialist. She is slightly nervous before the “test drive”: “I’m a little on edge because I’m not sure exactly what’s going to happen with all this wind. But BMW has assured me that it’s all safe.” The huge rotor of the wind tunnel slowly starts to turn, from the control centre you can see a gentle breath of air slowly but surely developing into a stiff breeze at 60 km/h. After this windy test drive, the result is clear: the hairstylist on the set is not too happy since the only thing the tousled mane of model and TV presenter Sylvie van der Vaart would be good for is an eighties music video.
The outfit and hair are restyled and we shoot forward into the year 2009: a current 3 Series Convertible now gleams in the light of the wind tunnel. Sylvie van der Vaart appears with a business look – an elegant beige-coloured trouser suit. She smiles into the camera and waxes lyrical about open-top driving in Madrid, where she lives. “Open-top motoring is just the thing for me!” says the 31-year-old. Waiting at the wheel in the wind tunnel, she once again waits in suspense for the next test run as the huge rotors start to move. The improved aerodynamics of the vehicle with reduced air turbulence in the interior is clearly visible to all those on the set. The long, straight hairstyle hardly moves a millimetre. Sylvie van der Vaart smiles as she steps out of the car: “What a difference from the older model! I couldn’t feel the wind at all – I even had to check to see if they’d even turned it on.”
BMW shows its C1-E electric concept ‘study’
It was speculated that
BMW might create an electric version of the unsuccessful BMW C1 scooter, and the brand has unveiled an electric concept version of the C1. The original C1 offered enhanced protection to the rider, and even included seat belts, but never really got to selling much. Now that electric is the buzz word, the C1-E could be quite a promising concept for BMW, or at least for the direction its future scooters may take.
The C1-E is focused on safety as well, with a roll-over bar, energy absorbing impact elements, and a seat belt. A lithium-ion battery powers the scooter’s electric motor for a zero emission ride.
BMW says there is currently no plan to put the C1-E into series production.
BMW M6 Competition Limited Edition
BMW M6 Competition Limited Edition
BMW will unveil at the Frankfurt Motor Show a limited edition M6. Only 100 customers will be lucky enough to enjoy this special model, that features an exclusive design on both interior and exterior.
The new M6 Competition Limited Edition comes with a new exterior paint: Frozen Gray Metallic in matte finish, combined on the interior with Merino full leather interior with either black or light gray two-tone contrast stitching.
2010 BMW Vision EfficientDynamics
For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained brand value. BMW’s EfficientDynamics engineering philosophy – the pursuit of an enhanced, athletic driving experience while simultaneously lowering the consumption and emissions of each vehicle – resulted in the most dramatic drop in fleet consumption of any automaker from 1990 through 2005, according to an Environmental Defense study.
2010 BMW ActiveHybrid X6
BMW ActiveHybrid technology combines superior driving dynamics with equally superior efficiency pointing far into the future, brining together both of these qualities to offer a truly unique driving experience.
The world’s first Sports Activity Coupé with full hybrid drive therefore capitalises on the options offered by combining the combustion engine and the electric motor with a standard of perfection never seen before. BMW ActiveHybrid technology offers a significant increase in driving dynamics and at the same time reduces fuel consumption by approximately 20 per cent versus a comparable vehicle powered by a combustion engine alone. The result is even greater Sheer Driving Pleasure combined with enhanced fuel economy and CO2 management providing the kind of progress to make the BMW ActiveHybrid X6 a typical BMW in the hybrid market.
2010 BMW ActiveHybrid 7
BMW is proud to present the most supreme and luxurious rendition of hybrid technology ever seen so far in the automobile: BMW ActiveHybrid 7. Based on the BMW 7 Series, this unique car sets new standards for effi ciency in the luxury class. BMW ActiveHybrid 7 is the fi rst car in the world to combine a V8 gasoline engine, eight-speed automatic transmission and an electric motor as a mild hybrid concept.