2008 Fiat Grande Punto

The Blue&MeTM Nav offers on-line services developed in partnership with Telecom Italia (SOS Emergency, Info Service and Drive Me and on-line Insurance Services) that may be activated with complete freedom by the customer. In particular, due to the satellite location system and agreements with most of the insurance companies, it will be possible to benefit from discounts on insurance of up to 50%.

With the aim of confirming its leading role in this strategic market band, the Grande Punto MY 2008 will be playing the same card as on the previous model, which proved to be a winner: listening to customers and allowing the product to grow in accordance with their wishes. This is why today the new 2008 range – and the “SportLife” family in particular – is aimed more deliberately at a younger audience: people who wish, for example, to personalise their car with original stickers and different coloured door mirrors. Other features exclusive to the Fun and Sport versions include burnished headlights and two new alloy wheel trims: the first 16″ in Chrome Shadow, the second 17″ with a striking diamond pattern.

Actions to support the launch of the Grande Punto MY 2008 include original web campaigns, agreements with street art exhibitions, viral marketing campaigns and a TV advertising spot with great iconic impact : to sum up, the new model sets out to claim its rightful place in the world of the young as a benchmark in terms of content and image. To sum up, as the advertising slogan has it: “ALWAYS IN THE LEAD. PUNTO”.